紧扣市场 创新民营医院宣传路径  

KEEP WITH THE MARKET.PRIVATE HOSPITAL ADVOCATE OF A COMPREHENSIVE INNOVATION OF ITS PROPAGANDA APPROACH

作　　者：夏昊[1] 李镜波[1] 张中银[1] 李铁[1] 

机构地区：[1]东莞东华医院,广东东莞523110

出　　处：《现代医院》2006年第10期88-90,共3页Modern Hospitals

摘　　要：针对医院宣传工作的必要性、存在的宣传误区进行剖析,并结合笔者医院的宣传工作总结了民营医院宣传的方法和思路以及在此过程中应该注意的问题,并阐述了作为民营医院应该善于创新宣传路径在民营医院发展中起到的关键作用。This propaganda against the need for hospitals, Existence of a certain degree of publicity analysis and advocacy work in this hospital actually summed up what private hospitals and propaganda methods and ideas in this process should be noted, as expounded private hospitals in the trails should be good at innovation that will play a key role in the development of private hospitals.

关 键 词：创新 民营医院 宣传 

分 类 号：R193[医药卫生—卫生事业管理]