现代广告设计中的传统美学理念  

On Traditional Aesthetic Idea of Modern Advertisement Design

作　　者：付中承[1] 

机构地区：[1]郑州轻工学院轻工职业学院,河南郑州450008

出　　处：《河南师范大学学报（哲学社会科学版）》2006年第5期153-155,共3页Journal of Henan Normal University(Philosophy and Social Sciences)

摘　　要：中国传统美学中的审美理念潜移默化地影响着现代广告设计思想,而广告设计思想反过来又影响着传统民族审美理念。本文对这一辩证关系的探赜,将会在当下世界多元的语境之中,有助于发展中国特色的广告设计艺术。China＇s traditional aesthetic idea exerts a subtle influence on the ideology of modern advertisement design, which, in reverse, works on the former. The paper presents a research into their dialectical relationship and the author holds that, in todays multi-contextual world, the research helps to develop the art of advertisement design with Chinese characteristics.

关 键 词：现代 广告设计 传统美学 

分 类 号：J524.3[艺术—艺术设计]