现代Genus  

Hyundai Genus

出　　处：《经济导报（汽车工业）》2006年第4期69-69,共1页Automotive Manufacturer

摘　　要：韩国现代公司推出的Genus概念车是该公司欲进军欧洲高端车市场的一个信号。该车集双门轿车的动力性与传统的wagon车的多功能与一身。 “Genus车对传统设计为应付日益挑剔的现代生活方式所作的妥协提出了挑战，”现代（欧洲）公司的总设计师Thomas Bürkle说；他所领导的设计团队以尽可能吸引更多的目标客户群为宗旨将Genus设计成一款D级车.Hyundai has signalled its intention to assault the top end of the European market with its Genus concept. The vehicle combines the dynamism of a coupe with the versatility of a traditional wagon. ＂The Genus challenges the traditional compromise of vehicle choice faced by demanding modern lifestyles,＂ says Hyundai Europe＇s chief designer Thomas Bürkle. His team developed the Genus as a D-segment vehicle that would appeal to as many target groups as possible.

关 键 词：韩国现代公司 传统设计 双门轿车 生活方式 总设计师 目标客户 概念车 

分 类 号：U469.11[机械工程—车辆工程]