如何打造电视气象节目的优质品牌  

How to Make the High Quality Branding for TV Weather Program

作　　者：容军[1] 

机构地区：[1]广西气象台影视中心,南宁530022

出　　处：《广西气象》2006年第3期70-72,共3页Journal of Guangxi Meteorology

摘　　要：从市场和传播学的观点出发,围绕着电视气象节目的特点,提出了打造电视气象节目优质品牌的一些建议。High quality branding of TV program is one of powerful method to win the market under the intensive media market competition macroenvironment, this article presents some suggestions for how to make high quality branding for TV weather program from the market and dissemination study viewpoint as well as the characteristic of TV weather program.

关 键 词：电视 品牌 气象节目 市场 信息 

分 类 号：J902[艺术—电影电视艺术]