我国农村零售商业发展战略研究  

Research on Development Strategy of Retailing Industry in China’s Countryside

作　　者：鲍宏礼[1] 管竹笋[2] 

机构地区：[1]黄冈师范学院商学院,湖北黄冈438000 [2]华中科技大学社会学系,湖北武汉430074

出　　处：《中国流通经济》2006年第9期58-60,共3页China Business and Market

基　　金：湖北省教育厅科学研究计划项目(软科学类)重点项目<经济全球化背景下我国中部欠发达地区县域经济可持续发展战略研究>(批准号:Q200627002)阶段性研究成果。

摘　　要：本文认为,经济全球化对农村零售商业的影响是全面和深远的,主要表现在:市场全面启动,容量不断扩大;全方位竞争格局逐渐形成,现代流通体系不断完善;转型加速,新兴业态层出不穷和受世界经济影响更加快速、直接等四个方面。文章提出,我国农村零售商业应抓住机遇,准确定位,统筹规划,合理布局,以连锁经营的发展为突破口,实现从传统向现代的转变,重视商业人才的引进和培养,更好地服务于社会主义新农村建设。The author points out that economic globalization has a far-reaching impact on retailing industry in China＇s countryside.It shows that, first, the market has been exploited in an all-round way, and the market capacity is continually expanding; second, a new competitive pattern has been formed, and the modern circulation system has been continually improved; third, new types of retailing are emerging; and fourth, world economy has a more quick and direct impact on this. The author puts forward that we should seize opportunities, make scientific planning and a rational layout, realize changing from traditional retailing to modern retailing, pay more attention to the introduction and cultivation of talented professionals, and do a better job in providing service to build a new socialist countryside.

关 键 词：经济全球化 农村 零售商业 发展战略 

分 类 号：F724.2[经济管理—产业经济]