从魔弹到议程设置再到科学——《河南女排主场观众消费动机的调查与分析》一文的补充  

From Bullet Theory to the Agenda Setting Theory and to Science——A Supplement to Investigation and Analysis of the Consumer Motivation of Home Court Spectators for Women' s Volleyball Match in Henan

作　　者：史友宽[1] 张锦华[2] 

机构地区：[1]河南大学体育学院,河南开封475001 [2]河南大学新闻与传播学院,河南开封475001

出　　处：《首都体育学院学报》2006年第5期8-10,共3页Journal of Capital University of Physical Education and Sports

基　　金：河南大学人文社会科学基础研究项目(05YBRW004)。

摘　　要：河南女排主场的赛事宣传尽管在信息量上有了大的进步,但是并没有发生质的改变,都处于夸大传播媒介的作用而忽视受众能动性的圈子中。而要想为联赛的市场化发展提供有力的信息流通基础,必须使信息传播方式向更科学的方向发展,即应该有效控制信源,合理运用大众传播工具,充分了解潜在消费者,建立通畅的反馈路径等。Although the tournament of women＇s volleyball in Henan home court has increased its amount of information in propaganda, there is not much change in its quality of information being propagated,as the function of media has been overstated and the dynamic role of audience has been ignored. However ,if an effective information flow foundation needs to be provided for the development of the market of league matches ,the means of communication must be made tc.ward a more scientific direction. Therefore ,information source should be controlled effeztively,mass media tools must be utilized rationally, potential consumers should be sought after and unobstructed feedback route should be established.

关 键 词：河南女排 观众 传播 

分 类 号：G80-05[文化科学—运动人体科学]