龙舟运动的体育无形资产开发现状与对策研究  

On the Development of the Intangible Asset of Dragon Boat Sport and Measures

作　　者：简波[1] 齐莹[2] 

机构地区：[1]江苏工业学院体育系,江苏常州213016 [2]吉首大学体育科学学院,湖南吉首416000

出　　处：《首都体育学院学报》2006年第5期31-32,40,共3页Journal of Capital University of Physical Education and Sports

基　　金：国家哲学社会科学基金资助项目(01CTY005)。

摘　　要：采用文献资料法和专家访谈法,通过对龙舟运动的发展和所具有的丰富内涵的阐述,针对目前龙舟运动中所存在的问题的探讨,结合体育无形资产的内容,设计出龙舟运动无形资产科学开发的具体措施。By means of literature reviews and expert interviews, through an elaboration of the development and rich contents of dragon boat sport, the authors try to discuss some of the problems currently existed in dragon boat sport and put forward the specific measures for the scientific development of the intangible asset of dragon boat sport in combination with the content of intangible asset.

关 键 词：无形资产 体育经济 龙舟运动 

分 类 号：G80-05[文化科学—运动人体科学]