资源驱动型旅游地中心城市形象研究——以黄山市屯溪区为例  

Tourism Image Study on Central City of Region Drived by Tourism Resources——A Case Study of Tunxi District of Huangshan City

作　　者：孟威[1] 苏勤[1] 王浩[1] 陆恒芹[1] 

机构地区：[1]安徽师范大学旅游学院,安徽芜湖241000

出　　处：《资源开发与市场》2006年第6期502-505,537,共5页Resource Development & Market

基　　金：安徽省哲学社会科学规划项目(AHSK03-04D20);安徽省科委软科学研究项目(05035025)

摘　　要：资源驱动型旅游地中心城市是我国普遍存在的一种旅游城市类型,但对这类城市形象的研究相对较少。以黄山市屯溪区为例,在感知形象测度的基础上,利用定性与定量方法论结合分析其感知形象现状和问题,并提出解决方案,总结出该类型城市在形象建设中应当注意的四对矛盾。Central City of the region drived by tourism resources was a common type of city in China, but it was not enough to research it comparatively. Taking Huangshan City as an example, this article measured the perception of the tourism image and found out image problems. Based on quantitative techniques and qualitative methods, this paper tried to give some answers to solve these problems, At last,the article demonstrated four pairs of contradiction of this kind of city.

关 键 词：资源驱动 中心城市 感知形象 

分 类 号：F590[经济管理—旅游管理]