收益管理理论在电网经营企业定价中的应用  

The Revenue Management Theories Applies in Price Making for Grid Company

作　　者：丁世龙[1] 张金隆[1] 

机构地区：[1]华中科技大学

出　　处：《数量经济技术经济研究》2006年第10期122-129,共8页Journal of Quantitative & Technological Economics

摘　　要：关于电网经营企业定价方法的研究,基本上都是从生产侧入手以成本为基础进行的。本文根据收益管理理论,从需求侧入手,研究了居民用户的收入与用电量的关系;研究不同收入居民用户的用电量与电价的关系;提出了计算居民用户需求价格的方法和模型;研究了企业用户的最大支付意愿,并提出了计算企业用户需求价格的计算方法和模型。The pricing method research for grid company partly starts from the production side on the basis of cost. According to the Revenue Management theories, beginning from the demand, this text studies the relation between the resident customer＇s income and the consumption of electric energy and the relation between the electric tariff and the consumption of electric energy for residents customers of the different income customers, then sets the calculating method and model of demand price of the residents customers. This text also studies biggest payable willing of the business enterprise customers, sets the calculating method and model of demand Price of the enterprise customers.

关 键 词：收益管理 需求价格 市场细分 成本价格 

分 类 号：F407.61[经济管理—产业经济]