一种基于XML的One to One营销优化建模方法  

A Modeling Method Based on XML for One to One Marketing Optimization

作　　者：周荣华[1] 吴敏[1] 何蓓[1] 

机构地区：[1]中南大学信息科学与工程学院,湖南长沙410083

出　　处：《计算技术与自动化》2006年第3期74-76,80,共4页Computing Technology and Automation

摘　　要：针对一种One to One营销优化过程,提出一种基于XML的One to One营销优化自定义建模方法,利用DOM API技术设计实现了XML文件接口。通过该接口可提取记录模型信息的XML文档用于建模,也可将模型信息自动生成XML文档,并给出了具体建模流程和方法。In this paper a user defined modeling method, which is aimed at a kind of process of One to One Marketing Optimization, for One to One Marketing Optimization based on XML is proposed, and the interface of XML files is designed and implemented, through which the XML file noted the information of the model can be picked up and used for modeling, and also can be created automatically according to the information of the model that you selected, and then the material flow and method of the modeling are given.

关 键 词：ONE to 0ne营销优化模型 XML DOM 自定义建模 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]