松散供应链中分销商最优订货问题研究  

A study of distributors' best order policy in loose supply chain environment

作　　者：杨天剑[1] 吕廷杰[1] 张晓航[1] 赵艳彬[2] 

机构地区：[1]北京邮电大学经济管理学院,北京100876 [2]北京市水利科学研究所水务发展战略研究中心,北京100044

出　　处：《北京邮电大学学报（社会科学版）》2006年第3期44-48,共5页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：教育部信息管理与信息经济学重点实验室开放基金资助项目(编号F0607-37)

摘　　要：在松散供应链中的分销商面对市场时,为了提高自身利润,取得竞争优势,必须合理分配投资,采取最优化的物流投资策略、价格竞争策略和促销投资策略。此外,为了充分满足市场的需求,分销商还必须提出优化的订货数量,来抵消产品供应的不稳定性。本文对可用投资额受限条件下,营销策略与物流策略的协同问题和最优订货数量的确定问题进行了研究,确定了最优策略并用LINGO8.0进行了实例的仿真,印证了长鞭效应,最后得出一些关于使企业盈利最大化的供应链管理的指导原理。Faced with the market in a loose supply chain, in order to improve their profit and seize the start, the distributors must make good use of their investment, taking best investment strategy on promotion, logistics and determining proper pricing. Besides, to deal with the uncertainty of the loose supply chain and meet the demand of the market, the distributors must also put forward the optimal order quantity. On the basis of the limited investment condition, this paper looks into coordination of investment on marketing and logistics and into the optimal order quantity in loose supply chain, confirms the bull-whip effect, and gets some good principles through an experimental example at last.

关 键 词：松散供应链 分销商 最优订货模型 

分 类 号：F252[经济管理—国民经济] F270