电视频道专业化简论  

Dissertation About the Television Station Specialization

作　　者：余晴[1] 

机构地区：[1]武汉大学新闻与传播学院,武汉430072

出　　处：《湖北教育学院学报》2006年第9期20-21,共2页Journal of Hubei Institute of Education

摘　　要：在传媒激烈竞争态势下,有相当数量的电视频道走专业化道路,以专业性强、服务性好的方式来满足特定的目标受众群体的需求。但是节目的质量也有些问题,使受众者有些看法,如何解决这些问题应是电视工作者冷静思考的问题。In the intense competition of disseminator industry, a lot of television stations have been in a specialization way to meet the audiences＇ requirement by using a strong specialization and good service, however, the quality of the programs sometimes have problems that the audiences can not accept. Those who work on TV should pay their attention to these problems.

关 键 词：电视频道 专业化 定位 

分 类 号：G206[文化科学—传播学]