大学生体育消费动机的研究与分析  

An Analysis and Investigate into University Undergraduates' Sports Consumption Motivation

作　　者：杨剑[1] 王玉兰[1] 姜涛[1] 

机构地区：[1]中国矿业大学体育学院,江苏徐州221008

出　　处：《军事体育进修学院学报》2006年第4期103-106,共4页Journal of Pla Institute of Physical Education

基　　金：江苏省教育厅哲社项目(05SJD890005);中国矿业大学预研基金课题(2003-011-0071)

摘　　要：运用自编的高校大学生体育消费动机调查问卷,对1 000名高校大学生进行调查。研究表明:1)高校大学生体育消费动机可分为五类:身心健身动机、休闲娱乐动机、求知考试动机、社交表现动机、明星效应动机;2)不同性别、不同生源、不同学历的高校大学生体育消费动机水平显著性差异。By adapting the self-complied the university undergraduates＇ sports consumption motivation, this research investigated 956 university undergraduates. The result shows that： 1 ） There are five types of university undergraduates＇ sports consumption motivation. According to their intensity and extent, they are the motivation of physical and mental health and beauty, the motivation of leisure and recreation, the motivation of study and exam, the motivation of sociality and behave and the motivation of stars＇. 2） There exists remarkable differences in sports consumption motivation of university undergraduates of different sex, different student .source, different educational background.

关 键 词：高校 大学生 体育消费 消费动机 问卷调查 休闲娱乐 明星效应 

分 类 号：G807.4[文化科学—体育训练]