贵州旅游产品的营销渠道探析  

An Exploration and Analysis of Marketing Channel of Tourist Products of Guizhou Province

作　　者：刘晓辉[1] 

机构地区：[1]贵州师范大学经济与管理学院,贵州贵阳550001

出　　处：《遵义师范学院学报》2006年第5期10-12,共3页Journal of Zunyi Normal University

摘　　要：渠道策略是旅游市场营销组合策略中的一个重要部分,应当根据不同的市场定位,针对不同的游客群体,不同的旅游产品类型,设计创新的渠道策略,有的放矢,整合营销,才能实现贵州旅游的跨越式发展。Channel strategy is an important part of tourist marketing composition.It is necessary to design and renew channel strategy, to have an objective in view and to conform arrangement and sale in accordance with different market orientation,different tourist community and again different kind of tourist products,tourism of Guizhou can develop with big strides.

关 键 词：贵州旅游 营销组合 渠道策略 渠道创新 

分 类 号：F592.9[经济管理—旅游管理]