Using Real Option to Frame E-commerce Investment Problem  

作　　者：Shujian Wang Qi Li Zhao Li 

机构地区：[1]School of Economics and Finance of Xi＇an Jiaotong University/Xi＇an University of Architecture and Technology [2]School of Economics and Finance of Xi＇an Jiaotong University [3]Xi＇an University of Architecture and Technology

出　　处：《Chinese Business Review》2006年第6期51-54,共4页中国经济评论（英文版）

摘　　要：Due to great business potential in E-commerce, the traditional method is not an appropriate technique to make investment decision. Consequently, a new approach--Real Option should be applied. Based on the characteristics of investment in E-commerce, this paper analyzes the function and advantages of the Real Option and the differences between the NPV and Real Option.

关 键 词：E-COMMERCE INVESTMENT Real Option Binominal Tree 

分 类 号：F0[经济管理—政治经济学]