北京市民郊区大型购物中心的利用特征——以北京金源时代购物中心为例  

STUDY ON RESIDENTS' UTILIZATION OF SUBURBAN SHOPPING MALL IN BEIJING CITY——A Case Study of JinYuanShiDai Shopping Mall

作　　者：龙韬[1] 柴彦威[1] 

机构地区：[1]北京大学城市与区域规划系,北京100871

出　　处：《人文地理》2006年第5期117-123,共7页Human Geography

基　　金：国家自然科学基金资助项目(40171034)

摘　　要：以北京市民消费行为问卷调查第一手资料为基础,以北京金源时代购物中心为案例,从来店顾客和社区居民的双重角度研究北京市民对郊区大型购物中心这一新型商业空间的利用特征,发现专业人员与公司白领、年轻女性和带小孩的中年夫妇是其主要消费人群,并且,私家车主导的购物出行方式,多样化、休闲化的购物目的,以及社会化的购物过程构成居民利用郊区购物中心的主要特征。郊区大型购物中心的出现显著改变了附近居民的消费空间选择,但对内城居民的影响十分微弱。Since the 1990s, with the in-depth development of market economy and the rapid growth of the urbanization level, the commercial activity is gradually flourishing in Chinese cities. The whole era witnessed a decentralization of the urban retailing structure and the diversification of retailing formats. Shopping center is a collection of independent retail stores, services, and parking areas constructed and maintained by a management t＇trm as a unit. It arises from America, and only developed initially in China in recent years. This kind of retailing formats often located in the suburb of the city, and close to the main drag. The development of shopping center not only changed the structure of commercial space in Chinese cites, but also offered a new consume style and a possibility to lead a modem life. Shopping center has long been an important research interest in the field of retailing geography in westem countries. Compared with the abundant literature in English journals, the research of the shopping center is barely set up in our country, mainly concentrated in the filed of architecture and commercial management. Correspondingly, there is little research on shopping center come forth in geographical journals. Departed re- search often took the shopping center as a retailing format, discussed its characteristic of siting and its influence on the urban spatial structure, unconsciously ignored the subjective role of consumer in the commercial activities, and resulted a lack of positive research conjoint the shopping center with the consumer behavior. Therefore, this paper try to use the methodology of empirical behaviorism to discuss the interactive relation- ship between suburb shopping center and the consumer behavior, hopes the new trends of the transformation of urban commercial space be grasped from a microcosmic view. Beijing was choseN to be the case city in this paper, and JinYuanShiDai shopping center the main research object. The research panel carried out a questionnaire survey on the shopping b

关 键 词：郊区大型购物中心 消费行为 问卷调查 北京市民 

分 类 号：K901[历史地理—人文地理学]