服务增强在制造业企业产品创新中的作用研究  

The Role of Service Enhancement on Product Innovation for Enterprises of Manufacturing Industries

作　　者：柏昊[1] 徐捷[2] 

机构地区：[1]合肥工业大学管理学院,安徽合肥230009 [2]合肥工业大学人文经济学院,安徽合肥230009

出　　处：《华东经济管理》2006年第10期28-31,共4页East China Economic Management

摘　　要：服务增强已成为提高制造业企业竞争力的重要手段。目前学者对服务增强作用微观机理的研究基本集中在差异化和服务价值方面,而忽略了其他方面。通过对服务增强过程中用户使用创新、缄默知识积累和潜在市场机会进行分析,探讨了服务增强在产品创新过程中的作用,并以一个中国企业的服务增强实践案例进行说明。最后给出这一分析的意义,并对未来研究进行展望。Service enhancement has become an important method to improve the competence of manufacturing industries. The discussions on micro mechanism of service enhancement effects by many scholars are mostly focused on differentiation strategy and the value of service, but they have overlooked the other aspects. By analyzing the user innovation in application, tacit knowledge accumulation and potential markets during the process of .service enhance, this paper discusses the new role of service enhancement in product innovation. Additionally, a case study from a Chinese firm＇s experience is further illustrated. At last, the significance of this analysis is explored and suggestions on further researches are provided.

关 键 词：服务增强 制造业 竞争力 产品创新 

分 类 号：F120[经济管理—世界经济]