中国自主品牌汽车开发欧洲市场的调研分析(续1)  

Investigation Study on Chinese-owned Brand Vehicle Coming into European Market (Section Ⅰ)

作　　者：张瑞[1] 徐明[1] 

机构地区：[1]东华大学旭日工商管理学院

出　　处：《天津汽车》2006年第5期3-5,共3页Tianjin AUTO

基　　金：国家留学基金项目"中国产品进入欧洲市场的渠道研究"资助

摘　　要：我国自主品牌汽车的出口发展迅速,并在出口路线上向欧洲市场延伸。通过问卷及实地观察等手段对欧洲家庭汽车拥有情况、中国汽车在欧洲的宣传情况、中国汽车价格的变化对欧洲消费者购买意愿的影响情况及相关性等方面对中国和欧洲汽车市场进行了初步的调查研究,并对这些调研数据进行了分析。最后提出了关于中国自主品牌汽车开发欧洲市场的策略和建议。At present, the export of Chinese-owned brand vehicles has been fast growing and the export route is expanding to European market. According to the ways of asking questions and investigation on the spot, we have made a foundational research on vehicle population of European families holding, publicizing Chinese-made vehicles in European market, response of purchasing desire with Chinese-made vehicle＇ s price change for European consumers and some related events, at the same time these investigating data have been analyzed. Finally, some strategies and suggestions of coming into European market for Chinese-owned brand vehicles are offered in the paper.

关 键 词：中国汽车 自主品牌 欧洲市场 调研分析 

分 类 号：F426.471[经济管理—产业经济]