当今市场经济下企业的全面质量管理研究  

The Study of Enterprises' Total Quality Management in Today's Market Economy

作　　者：陈伟[1] 崔鑫[1] 

机构地区：[1]山东经济学院,济南250014

出　　处：《价值工程》2006年第11期78-80,共3页Value Engineering

摘　　要：随着市场竞争的不断加剧和消费者需求的多样化、个性化程度越来越高,高收益已成为企业生存与发展的基石。如何提高企业的竞争力和市场占有率,将是每个企业努力追求的目标,其中一种策略就是通过质量来获取客户和占领市场。本文以全面质量管理给企业带来的竞争优势来阐述企业应如何提高绩效和顾客满意度。全面质量管理可以增强企业快速应变市场的能力,是促进企业形成核心竞争力的最有效途径,是企业获取利润的源泉。Unceasingly intensifies along with the market competition and the consumer demand diversification, the individuality degree is more and more high, the low cost,the high income has become cornerstones of the enterprise＇s survival and development. How to enhance enterprises＇ competitive ability and market hold rates, the goal that each enterprise diligently will pursue, one kind of strategy that gains customer is through the quality to seize the market. This article tells us how the enterprise should enhance the achievements and the customer satisfies through the competition superiority that the Total Quality Management brings to the enterprise elaborates .The Total Quality Management may strengthen enterprise the fast strain market ability, and promotes enterprise to form the core competitive ability and superiority in the most effective way.

关 键 词：全面质量管理(TQM) 员工活性化 质量控制 零缺陷 

分 类 号：F253.3[经济管理—国民经济]