步步高零售企业发展中的业态多元与空间扩张  

The Format Diversification and Store Expansion in the Development of The BUBU Gao Commercial Chain Stores

作　　者：聂正安[1] 陈友余[2] 

机构地区：[1]湖南商学院,长沙410205 [2]湖南财经高等专科学校,长沙410205

出　　处：《湖南商学院学报》2006年第5期20-23,共4页Journal of Hunan Business College

基　　金：湖南省自然科学基金项目(05JD40105);湖南省社会科学基金项目(05JD29);湖南省软科学研究计划项目(05ZK3061)

摘　　要：零售企业的发展主要体现为经营业态的创新以及分店的空间扩张。经营业态的创新和分店的空间扩张会极大地增加销售额和利润,促进零售企业的快速成长。那么零售企业发展过程中究竟应当选择什么样的业态和向什么区域扩张,扩张的密度和速度应保持在何种水平呢?这实际上就是零售业发展过程中的业态多元与空间扩张的决策问题。步步高的业态和空间扩张在我国很有典型性和研究价值。Format innovation and subsection-store-expansion are the main characteristics of the development of retail firms. Format innovation and subsection-store-expansion can enormously increase the sales volume and the profit, as well as the retail firm＇s growth. In the process of the retail firm＇s developing process, what kind of format and region should be the best？ The expansion density and speed should maintain at what kind of level？ Actually, this is a policy-making question in a retail firms development. The format and space expansion of the Bu Bu Gao commercial chain stores is very typical and worth academic research..

关 键 词：业态多元 空间扩张 企业成长 

分 类 号：F724.3[经济管理—产业经济]