从跨文化交际的角度看深圳的国际旅游软环境  

Researching Shenzhen international tourism environment form the angle of cross culture intercommunication

作　　者：姜先行[1] 

机构地区：[1]深圳职业技术学院经管学院旅游系,广东深圳518055

出　　处：《特区经济》2006年第10期67-69,共3页Special Zone Economy

摘　　要：在国际旅游中,游客不仅从一国到了另一国,更从他/她所熟悉的语言文化环境到了另一陌生的语言文化环境中,游客会有生理和心理等多方面的不适应,即“文化休克”。一个城市较好的旅游软环境对于减轻游客的“文化休克”,使游客能顺利愉快地旅游有着不可忽视的作用。本文从跨文化交际的角度分析了深圳的国际旅游软环境及其问题,提出了一些建设性的对策,对打造深圳国际化旅游城市的形象有着积极的意义。In international tourism, tourists travel from one country to another and from the familiar languageculture environment to a new strange one as well. They may experience a lot of ＂cultural shocks＂ both physically and mentally. However, a city＇ s good soft environment can play an important role in reducing tourists＇ ＂cultural shocks＂ and make their trip a smooth and pleasant one. In light of this, this article anaiyses Shenzhen＇ s international tourism environment and some of the problems and puts forward some constructive strategies from the perspective of cross-cultural communication, It will certainly help Shenzhen in making itself a good image of an international tourist city.

关 键 词：跨文化交际 深圳 国际旅游 软环境 

分 类 号：F592.7[经济管理—旅游管理]