北京体育大学新闻学本科专业建设研究  

On the Construction of the Subject of Journalism at Bachelor Degree in Beijing Sport University

作　　者：易剑东[1] 蔡文菊[1] 

机构地区：[1]北京体育大学,北京100084

出　　处：《北京体育大学学报》2006年第10期1392-1396,共5页Journal of Beijing Sport University

摘　　要：在北京体育大学确立了为北京奥运会服务的办学任务和成为“211工程”重点建设高校、国内外新闻传播教育面临深刻转型、中国体育传媒正在发生变革的背景下,北京体育大学的新闻学本科专业建设必须理性地应对当前的形势,提出科学的办学思路。“大体育、专新闻、泛传播、全媒体”是当前北京体育大学新闻学学科、专业、课程建设的指导思想。Under the background that BSU decides to serve Beijing Olympics and join the ＂211 project＂, Journalism ＆ communication education are facing the deep transformation worldwide, and Sports media are falling into changes in China, SJCD at BSU must deal with the situation rationally and then put forward its thinking clue. ＂General Sport, Professional Journalism, Pan-Communication, Convergence Media＂ can be the guiding principle for the construction of discipline, subject and Courses in SJCD at BSU.

关 键 词：新闻学 体育新闻 泛传播 融合媒介 

分 类 号：G210-4[文化科学—新闻学]