试析体育市场细分与目标市场选择  

Analysis of sports market segmentation and target market selection

作　　者：肖鹏[1] 杨铁黎[2] 

机构地区：[1]西北师范大学体育学院,甘肃兰州730070 [2]首都体育学院理论学科部,北京100088

出　　处：《西北师范大学学报（自然科学版）》2006年第6期92-94,共3页Journal of Northwest Normal University(Natural Science)

摘　　要：以市场营销学、体育学为基点,从企业开发、经营运作体育市场的角度,对体育市场细分与目标市场选择进行了分析论述.On the basis of theory of physical education and marketing, the two important problems on sports market, such as the sports market segmentation and target market selection are made a careful ana, lysis from the fields of developing business and operating sports market.

关 键 词：体育市场细分 目标市场选择 子市场 

分 类 号：F062.9[经济管理—政治经济学] G80[文化科学—运动人体科学]