Heart in China,Goal in the World  

作　　者：Li Yinghong Liu Jinling 

出　　处：《China's Foreign Trade》2006年第21期26-27,共2页中国对外贸易（英文版）

摘　　要：Founded in December 1988, Xiamen King Long United Automotive Industry Co., Ltd. is one of the joint ventures with the longest history in coach manufacturing industry. With the product policy of ＂full product category, high performance/cost ratio and fast development of new products＂, King Long has taken up a leading position among domestic coach manufacturers in the largest coach market in the world, as well as developed high technical contents passenger bus products one generation after another. In June 2004, with the brand value of RMB4.908 billion, ＂King Long Coach＂ was listed as one of China＇s 500 Most Valuable Brands released by World Brand Lab.Targeting the Middle East market, King Long developed the 12-meter large luxury buses for pilgrimage and received favorable praises.

关 键 词：厦门金龙客车公司 汽车产业 海外战略 市场 

分 类 号：F426.4[经济管理—产业经济]