社会转型期我国民族传统体育市场多元化服务体系的构建  

Construction of the Pluralistic Service System of Traditional Ethnic Sports in China's Society Transformation Period

作　　者：李洪涛[1] 侯广斌[1] 田祖国[2] 唐旭[1] 

机构地区：[1]湘南学院体育系,湖南郴州423000 [2]吉首大学体育学院,湖南吉首416000

出　　处：《湘南学院学报》2006年第5期115-117,共3页Journal of Xiangnan University

摘　　要：中国社会转型期民族传统体育面临市场化、产业化发展的选择,它以自身的特点和优势有着强劲市场化运作的潜力,关键在于建立市场多元化服务体系.运用文献资料、理论论证等方法,对民族传统体育市场服务体系建立的前提和现实意义以及如何构建多元化服务体系进行分析论证,以发展民族传统体育,完善社会主义现代市场体系.Traditional ethnic sports face the choices of mercerization, industrialized development in the transiormarion period of China society; it has potentiality of powerful market-based operation with one＇ s own characteristic and advantage, the key lies in setting up the pluralistic service system of the market. This text uses the documents, theories, etc. to make an analysis of traditional ethnic sports market prerequisite and the current meaning. How to build up the pluralistic service system; develop traditional ethnic sports and perfect socialist modern market system are discussed in the paper.

关 键 词：社会转型 民族传统体育 消费市场 

分 类 号：G85[文化科学—民族体育]