日化包装如何抓住消费者的心  

How the Personal Care Packaging Attract Consumers

出　　处：《现代包装》2006年第7期34-35,共2页Packaging

摘　　要：他们并不是日化领域中最具魅力的产品，但却是最具功能性的。成千上万的消费者每天都在使用香皂、洗发水、牙膏这样的个人护理产品，而只有那些外观自然、包装设计精良、使用方便的产品才能受到大众的青睐。They aren＇t the most alluring products in the beauty and personal care, but they are among the most functional. Millions of consumers use deodorant, soap, shampoo and toothpaste every day. While utilitarian in nature, the packaging for these products is becoming more sophisticated as consumers have become spoiled by modern conveniences and appreciative of good design.

关 键 词：包装设计 消费者 日化 个人护理产品 洗发水 

分 类 号：TB482[一般工业技术—包装工程]