市场信息不对称对旅游经营者的影响及对策分析  

Comments on the Influence of Information Asymmetry on Tourist Enterprises

作　　者：高艳红[1] 张秋娈[1] 

机构地区：[1]河北师范大学资源与环境科学学院,石家庄050016

出　　处：《石家庄学院学报》2006年第6期78-81,共4页Journal of Shijiazhuang University

摘　　要：旅游市场活动中信息不对称对于交易双方即经营者和消费者都会产生不利的影响.就旅游经营者而言,对旅游消费者认知的局限、旅游产品的特征以及搜集信息所需支付的大量成本都决定了旅游市场信息不对称的存在,并进而产生市场效率低下以及所提供的服务与消费者感知出现缺口等后果,政府及旅游企业应积极采取有效措施解决这些问题.Asymmetry of information will exert an unfavorable influence on both parties, namely operators and consumers in the tourist market. For the operators, the cognizing limitation to the consumers, the characteristics of the products and the cost of collecting the information can cause asymmetry of information, inefficiency and the gap between the service which the enterprises supply and the feel of the consumers, so the government and the tourist enterprises should take actions to resolve these problems actively.

关 键 词：旅游企业 旅游市场 信息不对称 市场效率 

分 类 号：F590.8[经济管理—旅游管理]