不同消费者分布下双寡头产品差异化策略博弈分析  

The Game Analysis on Duoploy Product Differentiation Stratey Under Different Consumer Distribution Patterns

作　　者：邢明青[1] 王来生[1] 孙洪罡[1] 

机构地区：[1]中国农业大学理学院,北京100083

出　　处：《商业研究》2006年第22期5-8,共4页Commercial Research

基　　金：国家自然科学基金;项目编号:60573158。

摘　　要：对产品实施差异化是企业的一种重要的竞争策略。传统的Hotelling模型通过假定消费者均匀分布在市场之中,研究企业产品差异化问题。在传统模型的基础上建立了一种消费者非均匀分布的双寡头定位定价竞争模型,用动态博弈论的方法求出了模型的子博弈纳什均衡,并根据均衡结果分析了几种消费者分布下双寡头企业的产品差异化策略、定位策略以及定价策略。Product differentiation is an important competitive strategy for firms. The traditional Hotelling models discuss product differentiation by assuming consumers uniformly distributed in the market. On the basis of traditional model, the paper investigates location - price game of duopoly by assuming that consumers are not uniformly distributed. The subgame perfect Nash equilibriums are given by famous backward inducing method for the dynamic game. It clarifies product differentiation decision making, location and pricing strategies under several consumer distributions according to the equilibrium results.

关 键 词：产品差异化 消费者非均匀分布 企业定价 企业定价策略 模型 

分 类 号：F224.32[经济管理—国民经济]