图书出版发行中的信息不对称现象及消除策略  

The Phenomena of the Asymmetric Information in the Book Publishing and the Eliminating Tactics

作　　者：方亚楠[1] 李后卿[1] 

机构地区：[1]中南大学湘雅医学院医药信息系,湖南长沙410013

出　　处：《科技情报开发与经济》2006年第23期105-106,共2页Sci-Tech Information Development & Economy

摘　　要：主要从出版社与读者之间、出版社与发行商之间、发行商与读者之间3个方面探讨了图书出版发行中存在的3种信息不对称现象,阐明了信息不对称现象带来的危害,并进一步提出了消除图书出版发行中存在的信息不对称现象的建议。This paper probes into three kinds of the phenomena of asymmetric information existing between the publishing house and the reader, the publishing house and the issuer and the issuer and the reader, expounds the harmfulness brought about by the phenomena of asymmetric information, and advances some suggestions on eliminating the phenomenon of asymmetric information in the book publishing.

关 键 词：信息不对称 图书出版发行 读者 发行商 出版社 

分 类 号：G230[文化科学]