招商制市场的管理创新在怀化的发展——以德天集团为研究个案  

On the Management Innovation of the Market on System of Trade and Investment——Regarding Detian Group as the Studying Case

作　　者：黄江泉[1] 

机构地区：[1]怀化学院经管系,湖南怀化418000

出　　处：《怀化学院学报》2006年第9期54-56,共3页Journal of Huaihua University

摘　　要：湖南怀化德天集团利用招商制开拓家居广场,加强管理创新,在三个方面取得了一定的成就和经验:管好品牌,建立业、户共管制,强化顾客服务、开展满意工程建设,为招商制市场的发展注入了新的血液。Detian Group makes use of the management innovation of the market on system of trade and investment to open up the house square and strengthen the management innovation.They attain achievements and experiences in three＇aspects as follows;managing brands well,setting up the system that manager and client run the market together;atrengthening the services;implementing satisfied projects construction;injecting new blood into the market on system of trade and investment to promote the development.

关 键 词：招商制市场 管理创新 德天集团 

分 类 号：F7[经济管理—产业经济]