A Study of Deixis in Advertisements for American Movies  

作　　者：Huili Jiang 

机构地区：[1]Zhejiang University of Technology

出　　处：《US-China Foreign Language》2005年第2期10-13,49,共5页美中外语（英文版）

摘　　要：American movies are now very powerful in China＇s box office charts and so is all the ways to advertise for them. The author studies these kinds of ads from a pragmatics perspective and finds out that proper use of deictic expressions can exert strong psychological effects to the possible audience.

关 键 词：American movies advertisements person deixis spatial deixis temporal deixis psychological effects 

分 类 号：H3[语言文字]