A Linguistic Analysis of English Advertisement  

作　　者：Youfa Liu 

机构地区：[1]Jiangxi University of Finance ＆ Economics

出　　处：《US-China Foreign Language》2004年第12期72-74,79,共4页美中外语（英文版）

摘　　要：Advertising is defined as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Today advertisements are widespread in economic field. It plays a fundamental and vital role at every level of our life. The wide use of advertising has created a special style of writing--advertising. Advertising English has its own unique language feature and enduring charm. This paper aims to present an analytical study of the language features in terms of vocabulary and syntax.

关 键 词：advertising linguistic characteristics words syntax 

分 类 号：H3[语言文字]