Improving Global Competitive Capability, through Customization： Model, Method and Strategies  

作　　者：ZongjieWu 

机构地区：[1]professor and vice dean of School of Economics of Shandong University of Technology [2] Address： No.12, Zhangzhou Ave., Zhangdian District, Zibo City, Shandong Province, P. R, China, Postcode： 255049

出　　处：《Chinese Business Review》2004年第8期1-5,39,共6页中国经济评论（英文版）

摘　　要：As the environment of market competition is rapidly changing, the model of competition also changes consistently. This paper focuses on the changing process of global competition model based on the analysis of production model and its tendency of development, especially analyses the positive effect of mass customization. The paper introduces the concept of market turbulence to decide the occasion of transformation to mass customization for industries/enterprises. Several transformation roadmaps to mass customization and competitive models and strategies are established.

关 键 词：mass customization competitiveness market turbulence 

分 类 号：F2[经济管理—国民经济]