功能有限型饭店概念及定位初探  

作　　者：余志远[1] 张明[1] 

机构地区：[1]四川大学旅游学院,四川成都610064

出　　处：《北京第二外国语学院学报》2006年第9期42-46,73,共6页Journal of Beijing International Studies University

摘　　要：本文对当前国内“经济型饭店”这一流行称谓提出质疑,并进行了相关阐述。笔者尝试引入“功能有限型饭店”概念,文章在不同的层面上对其特点进行了较详实的分析,据此认为功能有限型饭店应选择“价格、价值双重敏感”型消费群体作为自己的目标市场,并为其提供“清洁、舒适和物超所值”的产品。Based upon some relevant analysis, the present article has challenged the popular appellation of ＂economy hotel＂ in China. It attempts to introduce the concept of ＂function limited hotel＂. Through a manifested explication of its characteristics, the ＇article has put forward the view that ＂function limited hotel＂ ought to select those ＂price - value dually sensitive＂ consumers as its target market, and to provide them with ＂clean, comfortable and value for money＂ products.

关 键 词：功能有限型饭店 目标市场 产品定住 

分 类 号：F590[经济管理—旅游管理]