浅谈广告媒体  

Talking about Advertisement Medium

作　　者：魏琼靓[1] 曹静[2] 

机构地区：[1]河南机电高等专科学校艺术设计系,河南新乡453002 [2]安阳幼儿师范学校美术组,河南安阳455000

出　　处：《河南机电高等专科学校学报》2006年第6期121-123,共3页Journal of Henan Mechanical and Electrical Engineering College

摘　　要：广告是一种信息传播活动。没有广告媒体,广告信息就无法传递。科学地掌握广告媒体策略的规律性;根据不同的广告目标,科学制定媒体计划,准确选择广告媒体和开展广告媒体战略,从而发挥它们的传播优势,增强广告效益。Advertisement is a kind of informational spreading activity . Advertising information can＇t spread without advertising medium. Making scientific medium plans, choosing the right advertising mediurn, carrying out the appropriate advertising medium strategies are necessities for us to exert their transmiting advantage, and boost up their advertising benefits.

关 键 词：广告媒体 大众传播媒体 新广告媒体 

分 类 号：J524.3[艺术—艺术设计]