影响普通高校体育产业发展的因素及消解  

Pondering on the Problems that Must be Solved During the Development of Physical Industry in Ordinary Colleges and Universities for Presentation

作　　者：乌晓东[1] 刘官元[1] 

机构地区：[1]涪陵师范学院体育系,重庆涪陵408005

出　　处：《重庆文理学院学报（自然科学版）》2006年第5期50-55,共6页Journal of Chongqing University of Arts and Sciences

摘　　要：通过文献资料、理性分析、调查等方法,对影响当前普通高校体育产业发展的主要因素进行了分析,认为主要问题有:当前理论研究大而空泛、缺乏实际操作力度;高校教师与管理者对体育产业基本理论认识不够,思想解放力度不大;投资不足,体育产品进入市场困难重重;自身优势与潜力挖掘不够;体育科技商业化转化率低等,并提出了相应的消解途径.This article analyzes the main problems that affect the development of physical industry in ordinary colleges and universities for presentation by means of consulting documentary material, rational analysis, investigation and so on. The main problems should be paid special attention to as follows：the study on theory is abstract but not specific, out of practical operation; The teachers and managers in physical area don＇t know enough t]heofies of physical industry and their minds are emancipated still insufficiently;Limited investment and it is difficult for the product of physical industry to enter the market; One＇s own advantages are not found and the potential capabilities are not enough developed; The physical science and technology turned into commerce is still at a low rate. This article will offer the methods to solve all the problems.

关 键 词：普通高校 体育产业 现状 发展 对策 

分 类 号：G80-05[文化科学—运动人体科学]