名牌产品战略浅析  

Strategy analysis on famous brand

作　　者：李燕琴[1] 

机构地区：[1]平顶山工学院,河南平顶山467001

出　　处：《平顶山工学院学报》2006年第5期6-7,17,共3页Journal of Pingdingshan Institute of Technology

摘　　要：21世纪将是名牌产品争夺天下的世纪,市场、质量、名牌将成为21世纪的三个关键词,市场竞争是产品质量的竞争,而产品质量竞争最终将通过品牌的竞争来实现,我国企业只有顺应市场竞争的这种趋势,创出名牌,充分发挥名牌效应,才能占领市场,并获得超额利润。The 21st century will be the century of branded products. Market, quality, brand name will become the 21st century＇ s three key words. Market competition is the competition of quality of competitive products, however, product quality competitiveness will ultimately be achieved through the competitive brand. Chinese enterprises have to acclimatize the trend of market competition, create a brand, occupy the market to reap excessive profits.

关 键 词：名牌战略 名牌产品 名牌战略实施 

分 类 号：F713.3[经济管理—产业经济]