中国石化东海牌沥青产品质量及目标市场定位  

The quality of Donghai brand asphalt and objective market

作　　者：黄婉利[1] 刘慧敏[1] 沈家永[1] 陆嵘竣[1] 柴志杰[1] 

机构地区：[1]中国石化上海沥青销售分公司,上海200050

出　　处：《石油沥青》2006年第6期10-13,共4页Petroleum Asphalt

摘　　要：客观地分析了中国石化东海牌沥青产品质量现状和发展趋势,并与进口品牌沥青性能进行比较,针对中国石化不同品质沥青产品的档次,阐明了应用领域和区域市场目标定位。This article has conducted an invcstigation in objcctive analysis on the actuality and developing trend of quality of SINOPEC Donghai brand asphalt. Moreover, comparison between performance of Donghai brand asphah and that of imported asphalts has been made. The applying field and target orientation for regional markct has been expatiated according to various qualities of asphah products.

关 键 词：东海牌沥青 质量 目标市场 

分 类 号：F426.72[经济管理—产业经济]