论当代中国篮球竞赛表演市场对企业品牌市场化的推动作用  

The Impetus of Chinese Basketball Contest Performance Market to Trademark Marketization

作　　者：庞晓洁[1] 高爱萍[1] 赵全勇[1] 邸枫[1] 

机构地区：[1]河北体育学院,河北石家庄050041

出　　处：《河北体育学院学报》2006年第4期37-38,共2页Journal of Hebei Sport University

基　　金：河北省社科联课题(200505039)

摘　　要：通过对企业品牌市场化影响因素的分析得出,企业品牌的市场化离不开人性化媒体的宣传。指出篮球竞赛表演市场符合企业品牌市场化的需要,二者的结合具有广阔的前景;具体分析了篮球竞赛表演市场对企业品牌市场化的推动作用,希望能为二者的合作与发展提供参考。It was indicated that the humanized promotion was indispensable to trademark marketization on analyzing the factors affecting the trademark markctization. And the basketball contest performance market accorded with the need for trademark marketization, it was prospective to combine the performance with the trademark promotion; a detailed analysis was made on the impetus of the performance to the marketization to offer reference for the cooperation and development of the two.

关 键 词：企业品牌 市场化 篮球竞赛表演 

分 类 号：G80-05[文化科学—运动人体科学]