纸品中“100%原生木浆”标记对消费者决策影响的调查与分析  

The Survey and Analysis of the Impact of "100% Original Pulp" Markers in Paper Products on Consumer's Decisions

作　　者：王俊[1] 韦保仁[1] 

机构地区：[1]苏州科技大学环保系,江苏苏州215011

出　　处：《江苏环境科技》2006年第A02期155-157,共3页

摘　　要：目前我国纸张的用量越来越大,因而探讨纸的再生利用就显得尤为重要。采取了随机调查的方法,主要考察了纸品上标明的“100%原生木浆”给消费者决策带来的影响。调查发现:普通消费者比较关注纸的质量和舒适度,而对于对环境的影响并不很了解,大部分人在一定条件下愿意选择更加有利于环境的产品。因此应该加强宣传,使普通消费者更加了解再生产品,增强环境保护意识,从而能够做出更加合理的和对环境更加有利的选择。At present, China＇s paper consumption is increasing, so it seems particularly important to research the Paper Recycling. We take a random smwey methodology, Mainly to study the impact of the paper marked ＂100% original pulp,＂ to the consumer＇s decision-making. Investigations revealed ： Ordinary consumers care more about the quality of paper and whether it is comfort, but they do not know more about the impact on the environment .Under certain conditions, most people choose a more environmentally friendly products. So we should step up publicity ,so that ordinary consumers can have a better understanding of renewable products, and enhance their environmental awareness .So they are able to make a more reasonable and environmentally beneficial option.

关 键 词：原生木桨 再生纸 问卷调查 环境影响 

分 类 号：X7[环境科学与工程—环境工程]