基于发展战略的高校后勤实体企业伦理建设  

Ethical Construction of College Logistics Entity Enterprise Based on Developmental Strategy

作　　者：商珺[1] 

机构地区：[1]华中农业大学后勤集团,湖北武汉430070

出　　处：《华中农业大学学报（社会科学版）》2006年第6期85-88,共4页Journal of Huazhong Agricultural University(Social Sciences Edition)

摘　　要：知识经济时代,卓越伦理以其有价值、稀缺性和难以模仿性,成为可持续竞争优势的一个重要来源。处于转型时期的高校后勤实体,面临着继续深化改革与改革动力不足、市场竞争加剧与组织活力下降的矛盾。为此,加强伦理建设,着力体现管理组织价值观,寻求组织发展的内在动力;推行伦理管理制度化,改造员工的行为,提升企业服务能力;重视利益相关者利益,树立良好的社会形象,在追求社会价值的过程中实现组织价值的最大化,已成为高校后勤寻求实体发展之路的战略选择。Prominent ethic is becoming an important source for enterprise＇s sustainable competitive advantage in the era of knowledge economy. College logistics entities are facing the conflicts between the need of further reform and insufficient reform motivation, increased market competition and decreasing organizational vitality. So it＇s an essential developing strategy for logistics entity to build its ethics, redesign employee＇s behavior, promote its service ability, stress the interest of relative parties, establish ideal social image, seek the pivot for its existence and development and maximize its organizational value in the course of pursuing social value.

关 键 词：发展战略 企业伦理 后勤实体 

分 类 号：G647[文化科学—高等教育学]