企业间的商战模型分析  

The Analysis of Marketing War Model Among Enterprises

作　　者：罗荣桂[1] 沈军[1] 

机构地区：[1]武汉理工大学管理学院,武汉430070

出　　处：《武汉理工大学学报》2006年第12期130-132,共3页Journal of Wuhan University of Technology

基　　金：国家自然科学基金(70271033)

摘　　要：针对日益激烈的市场竞争,探讨了引发大规模商战的原因,建立了两企业集团间的商战模型,并分析了模型的均衡点,同时在此基础上建立了多个企业集团间商战模型,分析了模型的稳定性,最后根据模型的结论给出了企业间避免恶性商战的相关建议与对策。Considering the intense increase of market contest, the reasons that causde the large-scale marketing war were discussed. The marketing war model between two enterprises and the marketing war model among several enterprises were for mulated. And at the same time, the equilibrium and the stability of model were analyzed. At last some suggestions and counter measures to avoid pernicious commercial war were given.

关 键 词：企业商战 商战模型 策略 

分 类 号：F224.9[经济管理—国民经济]