体育产业以体育文化为基础  

The Athletics Industry Takes Athletics Culture as Foundation

作　　者：张锐[1] 王子丹[2] 

机构地区：[1]西南财经大学体育部,四川成都610074 [2]中国民航飞行学院,四川广汉618300

出　　处：《四川体育科学》2006年第4期18-20,共3页Sichuan Sports Science

摘　　要：任何一个产业都需要市场的支撑。市场的消费的增长直接影响到产业产值的增长。我国体育产业还是一个新兴的朝阳产业。但作为我国体育消费人口,不容乐观。如何使市场得以正常的增长?本文将对体育文化做出分析,从而找到对我国体育产业市场的有效开辟途径。Whichever industries all reed a market to prop up. The growth of the consumption of market influences the growth of industry production value directly. The athletics industry of our country is still a new rising industry. But it＇s unoptimistic about our country athletics expense population. How can make the market increase normally？ Form this article, we can found out the effective opening way to our country athletics industry market.

关 键 词：体育产业 体育人口 体育文化 

分 类 号：G80-05[文化科学—运动人体科学]