加强旅游宣传促销 促进龙岩旅游经济发展  

To enhance the tourism promotion and accelerate the economic development of Longyan

作　　者：李顺芳[1] 

机构地区：[1]闽西职业技术学院旅游系,福建龙岩364021

出　　处：《闽西职业技术学院学报》2006年第4期1-3,6,共4页Journal of Minxi Vocational and Technical College

摘　　要：促进龙岩旅游经济的发展,旅游宣传促销是一项重要手段。通过对龙岩市旅游宣传促销现状进行调查分析,发现当前龙岩市旅游在宣传促销方面还存在诸多困难和问题,我们应当针对龙岩市的实际,提出有利于旅游经济发展的宣传促销对策,以促进龙岩旅游经济发展。tourism promotion is an important means to promote the development of Longyan＇s economy. This article is based on the diagnoses of the present situation about tourism promotion in Longyan, finding that currently there are many problems in Longyan＇s tourism promotion.And it brings forward that the local people should give some measures in favor of the development of the tourism economy according to the facts to help the development of Longyan＇s tourism economy.

关 键 词：旅游宣传 旅游经济 龙岩 

分 类 号：F592.3[经济管理—旅游管理]