论科技期刊核心竞争力及其提升途径  

On Core Competitiveness of Sci-tech Periodical and Its Promoting Ways

作　　者：徐锋[1] 何颖[1] 何瑶琴[1] 

机构地区：[1]湖南师范大学新闻传播学院,中国长沙410081

出　　处：《湖南师范大学自然科学学报》2006年第4期102-104,共3页Journal of Natural Science of Hunan Normal University

基　　金：湖南省科学技术厅资助项目[04JT1017]

摘　　要：明了科技期刊的核心竞争力是必要的,更重要的是在此基础上找寻提升途径.其途径主要包括以下5个方面:差异化的市场定位;优质特色化的内容与表现形式;优秀的人才资源;深度个性化的文化积淀;赋予现代气息的营销策略和服务理念.It is necessary to understand the core competitiveness of sci-tech periodical. What is more important is to find ways to improve it. The main sources of making the journals different from others include the following five areas： Original market positioning, High quality and characterized performance of form, Excellent human resources, personalized cultural heritage, modem and advanced marketing strategies and service ideas.

关 键 词：科技期刊 核心竞争力 途径 

分 类 号：G236[文化科学]