新农村建设时期推进乡村旅游的初步探讨  

A Discussion of Economic and Cultural Development of a New Countryside

作　　者：李琼 

机构地区：西北师范大学地理与环境科学学院研究生,甘肃兰州730070

出　　处：《湛江师范学院学报》2006年第5期15-17,共3页Journal of Zhanjiang Normal College

摘　　要：乡村旅游起源于19世纪中叶，近30年在世界范围内蓬勃发展。中国乡村旅游兴起于20世纪80年代末90年代初。进入21世纪，随着城市化与工业化的迅速发展，城市规模的扩大，城市生态环境质量的不断下降，已拥有了辉煌工业文明的后工业社会，却正在失去与自然的和谐相依：喧闹的城市，忙碌的人群，林立的高楼疏远了人与自然、人与人的距离，紧张、烦躁压迫着现代人的神经，于是乡村田园扑面而来的泥土气息与花香、一望无垠的大地、纯朴的农民、清新的绿色食品成了一种强烈的诱惑，反璞归真，回归自然的愿望与日俱增，乡村旅游作为一种新兴的旅游消费方式越来越受到游客的青睐。自2003年以来，我国旅游市场出现了一些新现象，即中短程旅游增多；自驾车旅游增多；自寻旅游景点增多。这些现象充分表明我国旅游者消费观念日趋成熟，消费选择趋向自由。因此，旅游业到农村去开辟天地，借农业经济之优势求发展，农业借旅游业之优势求进步已成为一种时代发展趋势。这样不仅使两种产品相互促进，相互联姻，相得益彰,而且在很大程度上丰富了我国旅游业的特色和内涵，拓宽了旅游空间，使旅游不再仅仅局限于一些名山、名水等名胜古迹，乡村旅游在特定地域上形成的“古、始、真、土”特点，具有城镇无可比拟的贴近自然的优势。同时可以缓解城市旅游以及景区旅游过分拥挤的现象，缓解游客游览时的紧张、焦虑情绪，使游客在无掏无束的条件下尽情体验乡村的风土人情，欣赏田园风光，最大限度地激发游客激情。Establishing and developing rural cooperative organizations is the foundation for the construction of a socialist new countryside. The principle of cooperative, the goal of serving the peasants, and management according to law are necessary for a healthy growth of the rural cooperatives. In the multi-cultural conflicts, only an objective and con- crete analysis of both positive and negative effects by traditional rural culture on the reform in the countryside, combined with the inheritance of its positive factors, can help in constructing a multi-layered rural culture appropriate to China＇ s characteristics and will benefit the progress of the countryside and the peasants. In the nationwide trend of industrialization, urbanization, marketization, informatizatian, and ecological awareness, the agricultural foundation must be solidifled so that the rural areas may proceed in a civilized growth. In order to construct a new countryside, agricultural labor must be transferred, rural infrastructure strengthened, peasants＇ living and working conditions improved, rural industrial structure adjusted and optimized, and more advanced technology introduced. Positive factors in traditional culture can also be used in raising funds from the fellow villagers living in other places to compensate for the lack of funding from the government. Tourism is of great value to the development of agriculture and countryside and is an effective way the cities feedback to the countryside. Rural tourism depends on the emphasis on serving the peasants and establishing a community system of participation.

关 键 词：旅游市场 农村建设 乡村 城市生态环境质量 人与自然 消费方式 农业经济 旅游业 

分 类 号：F592.3[经济管理—旅游管理;经济管理—产业经济]