观念决定成败 质量决定兴衰  

Idea Determining Success or Failure, Quality Determining Flourish or Decline

作　　者：梁时荣[1] 谢多双[1] 马毅松[1] 

机构地区：[1]郧阳医学院附属十堰市太和医院,十堰442000

出　　处：《解放军医院管理杂志》2006年第6期488-489,共2页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：医疗质量既决定患者的命运,也决定医院的生存与发展。因此,抓住了医疗质量这个关键因素,也就抓住了医院发展的生命线。本院在打造质量品牌过程中,积极培养医务人员的质量观念,塑造其进取意识,创新意识,品牌意识。同时,健全各种机制,加大质量考核,将品牌效益提升贯穿始终。Medical Quality is key to not only patients but also survival and development of hospital. So improving quality can accelerate the development of hospital. Our hospital cultivated the quality idea of hospital staff actively by helping them to shape consciousnesses of enterprise, innovation and brand. Meanwhile, the hospital consummated all kinds of management rules and reinforced checks of works＂ quality to upgrade brand benefit of hospital.

关 键 词：质量 核心竞争力 品牌 体系 

分 类 号：R197.32[医药卫生—卫生事业管理]