对医院品牌建设的思考  

Thought of Hospital Brand Construction

作　　者：赵育新[1] 洪求兵[1] 王琼书[1] 谢峻[1] 

机构地区：[1]广州军区武汉总医院医务部,武汉430070

出　　处：《解放军医院管理杂志》2006年第6期490-491,共2页Hospital Administration Journal of Chinese People's Liberation Army

摘　　要：随着中国加入WTO,中国的医院管理改革迫在眉睫。本文引入“市场营销理念”,就医院品牌建设,顺应当今的注意力经济时代,树立“长期利润”观念,进行了探讨,对提高医院的市场竞争力,更好的迎接挑战有所裨益。Along with China joined in the WTO, hospital management reform becomes utmost urgency. The text discussed the methods to construct hospital brand, conform attention of economic ages and establish ＂long -term profits＂ idea with the principle of ＂Market Marketing＂ which would help hospital to improve hospital market competence to meet challenge .

关 键 词：品牌建设 医院竞争力 

分 类 号：R197.32[医药卫生—卫生事业管理]