人、情、礼、和——上海“三人行”礼品包装设计概念  

The Design Concept of Shanghai San Ren Xing Gift Packaging Design Company

出　　处：《包装与设计》2007年第1期52-55,共4页Package & Design

摘　　要：礼品是社会文化中的一种表现形式和物质载体．体现出很强的传统特色。礼品包装就其功能而言，起着保护商品，传递信息．推销商品及情感沟通的作用．随着现代社会物质生活的丰富，礼品包装设计逐步成为独特的产业．由于人们的消费理念和健康意识的转变，对礼品包装也有了新的要求，这使其具有更尢的市场潜力．Shanghai Sen Ren Xing Grft Paekaging Design Company commits itself to the development of new produets packaging, brand strategy planning and strategy-oriented service. With thorough study on gifts packaging and a first-class design team with brilliant creative talents, the Company has received many national and international awards and got high reputation among clients and in the market.

关 键 词：礼品包装 设计概念 上海 社会文化 物质生活 传统特色 情感沟通 健康意识 

分 类 号：TB48[一般工业技术—包装工程]