论蔡伦故里旅游开发  

A Study on the Tourism Exploitation of Cai Lun's Native Place

作　　者：林龙飞[1] 杨斌[1] 

机构地区：[1]湘潭大学管理学院,湖南湘潭411105

出　　处：《怀化学院学报》2006年第10期16-19,共4页Journal of Huaihua University

基　　金：湖南省社会科学规划基金项目阶段成果;项目编号:03YB59。

摘　　要：蔡伦,是中国古代造纸术的发明者、享誉世界的科技文化名人。作为蔡伦故里,湖南耒阳在社会经济、交通区位、资源条件方面有独特的优势,旅游开发已取得了初步成效。但也存在着景点级别不高、客源市场覆盖面狭窄、旅游设施不完善等问题。我们应从市场开发、产品开发、景区经营管理方面出台一系列战略措施,并制定相应的保障措施来确保这些战略措施的实施,从而有效推进蔡伦故里的旅游开发和旅游业的快速发展。Cai Lun was the inventor of papermaking in ancient China and a famous person of science and technology culture in the world. As Cai Lun＇s native place, Leiyang has some unique advantages in social economy, traffic location, resources and so on, and the tourism exploitation has made some initial results. But it also has some problems： the spots＇ level is not high, the coverage of tourist market is narrow,the tourism facilities is incomplete. So we should make a series of strategic measures such as market exploitation, product development and scenic spots management measures, and make appropriate security measures to ensure these strategies,in order to effectively promote the tourism exploitation and the rapid development of tornism industry.

关 键 词：蔡伦故里 旅游开发条件 现状和问题 措施 

分 类 号：F592.99[经济管理—旅游管理]